As a retailer, you work hard on creating the best shopper experience in-store and online. You likely spent a fair amount of time creating your website, ensuring it's cohesive with your brand, and choosing an e-commerce solution that makes the online shopping experience enjoyable and easy to use, from browsing to checkout. Understandably, it can be frustrating to see shoppers abandon their shopping carts and the missed revenue opportunity after all that hard work went into building your website shopping experience.
Fortunately, you can send email reminders to your shoppers, reminding them of the items they left behind and encouraging ordering before their favorite products are gone. Blackbird enables retailers to reach out to shoppers and link them directly to their cart to complete their purchases. This kind of marketing outreach can be incredibly effective.
One of our customers, Highest Farmacy, took part in our abandoned cart email pilot program. During the two-month pilot program, Highest Farmacy's campaigns had an average conversion rate of 42.6% and an ROI of 543k%. For what cost them a little over 4 dollars, Highest Farmacy was able to recover almost 24,000 dollars in revenue. Revenue that could have been missed if they hadn't started sending abandoned cart campaigns.
“Abandoned Cart reminders give customers a second chance to order items left behind in their cart. It is a very useful and affordable tool that could help increase your sales revenue, as it has ours.”
- Jasper, Highest Farmacy
One of the reasons that email marketing, especially for the cannabis industry, is so successful is the creative freedom that it offers. Retailers and brands can speak freely about cannabis products, using cannabis terms, and link shoppers directly to their online menu or shopping carts. As a marketing strategy, email has successfully reached shoppers and converted views to dollars.
Ready to try out Abandoned Cart emailing? Here are Blackbird's Best Practices:
- Have a clear call to action. Letting the shopper know very quickly, with high visibility, what your email is about and what your shopper's next steps are is critical to having your email actioned.
- Highlight your existing offers to create a sense of urgency and remind shoppers why buying now is better versus later.
- Keep your email messaging consistent with your website and branding. Have your shoppers know at a glance who is communicating with them.
- Lastly, there isn't a one-size-fits-all method when it comes to strategies. Test which format, timing, and voice work best for your shoppers.