Why Every Dispensary Should Have Online Ordering

May 4, 2022

Why Every Dispensary Should Have Online Ordering

Turning website browsers into buyers can be critical to the success of dispensaries. Build brand awareness and drive sales with a loyalty-driven omnichannel shopping experience with Blackbird.

According to Statista, In 2021, there were 263 million digital buyers in the United States. This figure is projected to increase to 291.2 million online buyers in 2025.

We live in a digital world, and cannabis online sales and cashless payments are the future of cannabis sales, plain and simple.

The Future of Cannabis is Digital

Offer shoppers the option of ordering online for in-store pickup, curbside, and delivery. Create customizable service windows that best suit your business needs while giving your shoppers choices in how they shop with you! 

Shoppers can build their orders online, select the service window that fits their schedule, and pay for the order, choosing between cash or cashless, all through your online menu. 

Did you know that more than 25% of cannabis customers won't bother to visit your dispensary if they aren't sure you have what they need in stock?

We live in a digital world, and cannabis online sales and cashless payments are the future of cannabis sales, plain and simple.

Why You Need E-Commerce Capabilities

Not sure if online cannabis sales are right for your dispensary? Here are three reasons you need online ordering for your dispensary. 

 Provides a Better Customer Experience

From grocery stores to Doordash, online ordering makes our lives easier and more convenient. You can order just about anything online these days; why shouldn't that apply to cannabis? 

Online ordering allows your customers to review your menu, order exactly what they need, and receive order updates on their phones, keeping them up to date along the way. No waiting in line, just convenient, incredible service.

Increases Revenue

People order 30% more when they have the option to shop online before entering your dispensary. 

Increase your sales and average order value by offering shoppers the option of ordering online for pick-up, curbside, or delivery, giving them the ability to join your loyalty program & redeem rewards online, and allowing them to pay digitally. 

Dispensaries using Blackbird see an average order size of $140, well over their average in-store order value. 

Helps You Understand Your Customers

Who are your best customers? When do you sell the most product? What type of strain is most popular? Does that change by season, month, or even time of day?

You can leverage data about your customer's shopping habits to make business decisions rooted in facts, not guesswork. For example, you can gain insights into which items are contributing the most to your sales, average order size, product trends, and more.

You can also use customer analytics to create targeted multimedia messages or email campaigns. Our CRM platform also provides intuitive analytics on your campaigns, such as deliverability reports, click-thru rates, and dispensary check-ins to drive results and keep shoppers engaged.

 Ready to Get Started?

Are you ready to start making business decisions based on data instead of guesswork? It is time to leverage the power of digital sales, and we can help.

Contact us to schedule a demo today!

back to blog request a demo
  • Cannabis should be legal. Blackbird believes that all adults should have safe access to cannabis for medical and responsible recreational use.
  • Be the best. Blackbird strives every day to service our clients and customers as efficiently and humanly as possible. We are a customer service company first and foremost. We want you to be happy – we do this together or we don't do it at all.
  • People are everything. Blackbird's value is derived directly from the happiness of our clients and fulfillment of our staff. We believe there is value in treating our employees with dignity and respect.

try our
menu free!

sign up now