The Importance of MMS Marketing for Cannabis

August 25, 2021

Everybody texts, but not enough people are texting for their businesses. 90% of texts are opened within 3 minutes which means there is a ton of potential revenue just sitting in your customers’ pockets.

Drive Revenue by Inviting Your Customers Back with a Message

Sales texts are messages that directly prompt people to buy something from your dispensary. When coupled with a call to action, such as a QR code that links back to an online ordering platform like a Blackbird menu, you’ve got a 1-2 punch to drive engagement and sales. Capturing customer information is the first step in inviting them back to your dispensary.

Having an online presence is critical for cannabis retailers. It allows dispensaries to be flexible and react quickly to a changing retail environment. Modern businesses have customers online, at events, and in their stores. It should enhance the overall shopping experience for your patients and customers. A good online ordering platform should provide information on your customer's purchasing habits. A powerful cannabis retail platform synchronizes that information and provides analytics that increases the effectiveness of your marketing initiatives.

Messaging works best when you send no more than three messages a week. Over-communication can be perceived as spam and is the number one reason why customers unsubscribe from contact lists.

Example MMS Campaign for Cannabis Marketing

Remember this is all about giving, so don’t overdo it. We’ve created an MMS with engaging imagery and a QR code for an easy-to-use call-to-action feature for you to see the potential that MMS marketing holds for driving your shoppers to you.

A Call to Action

There are two essential components to every marketing campaign; a clear description of what your customers are getting and a call to action. Making your campaigns as clear as possible helps to prevent unmet expectations. Provide pertinent sale information, any exclusions, pricing, and how long the deal will last.

The call-to-action is the gentle nudge that converts users into customers. If you don’t give your users a clear call to action at best they’ll figure out after a couple of minutes and worst-case scenario they won’t even know where to go. Remove as much friction as possible by removing all of the guesswork from your marketing. “Order online now” with a QR code that links to your online menu is a high-quality call to action because it is very clear and provides a path to purchase.

We hope you’ve enjoyed learning more about using MMS marketing to increase sales at your dispensary. Ready to increase your revenue and build better relationships with your customers? Schedule a demo.

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  • Cannabis should be legal. Blackbird believes that all adults should have safe access to cannabis for medical and responsible recreational use.
  • Be the best. Blackbird strives every day to service our clients and customers as efficiently and humanly as possible. We are a customer service company first and foremost. We want you to be happy – we do this together or we don't do it at all.
  • People are everything. Blackbird's value is derived directly from the happiness of our clients and fulfillment of our staff. We believe there is value in treating our employees with dignity and respect.

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