The Importance of SMS Texting for Cannabis Marketing

Blackbird August 25, 2020

This is the first in a three-part series on how texting can impact your bottom line. Everybody texts, but not enough people are texting for their businesses. 90% of texts are opened within 3 minutes which means there is a ton of potential revenue just sitting in your customers’ pockets.

Drive Revenue by Inviting Your Customers Back with a Text

Sales texts are text messages that directly prompt people to buy something from your dispensary. When coupled with a call to action, such as a link to an online ordering platform like a BlackbirdGo menu, you’ve got a 1-2 punch to drive engagement and sales. Capturing your customer's information like phone number for SMS texting and emails for newsletters is the first step in inviting them back to your dispensary.

Having an online presence is critical for cannabis retailers. It allows dispensaries to be flexible and react quickly to a changing retail environment. With a CRM, like the Customer Center from Blackbird, you can capture important information from your customers wherever they are. Modern businesses have customers online, at events, and in their store. It should enhance the overall shopping experience for your patients and customers. A good online ordering platform should provide information on your customer's purchasing habits. A powerful cannabis retail platform synchronizes that information and provides analytics that increase the effectiveness of your marketing initiatives.

Texting works best when you send no more than three texts a week. More than three can make customers feel like they’re being sold too hard. Over-communication can be perceived as spam and is the number one reason why customers unsubscribe from contact lists.

Example SMS Texting Campaigns for Cannabis Marketing

Remember this is all about giving, so don’t over do it. We’ve created three texts for you to send out your customers that have the potential to drive sales to your dispensary. We created these examples to be simple and to only take up one SMS segment.

Scenario 1: You would like to promote product X. In this case, Gorilla Glue #4. Your customers will always be interested in learning about new products, as long you present them in an engaging and relevant manner.

Text: Our Gorilla Glue is super tangy and testing off the charts right now! Order for pickup from your phone. tbkr.co/yourdispensary

Scenario 2: It’s a beautiful day and you want to make sure that your customers think of you as soon as they decide how they’re going to spend it, whether that’s playing hookie or heading to Lake Tahoe. Try texting them something like this early on in the day.

Text: It’s such a beautiful day, we put our sunny day bud on sale. Shrieker quarters are 50 bucks today. Order online now: tbkr.co/yourdispensary

Scenario 3: The Golden Knights, or your favorite local sports team, win and you want to tie into all the excitement. Having relevant localized content is the number one ingredient in a successful engagement campaign. Texting a campaign like this works best for driving evening and weekend traffic.

Text: Knights win! 10% off all online orders that use the code KNIGHTS. Order online now: tbkr.co/yourdispensary

A Call to Action

Whenever you’re creating a text to send to your customers, it’s essential to include two components: a clear description of what your customers are getting and a call to action. There is nothing that will upset a customer more than when their expectations aren’t met, so make sure your text is clearly identifying what is for sale, any exclusions, the price, and how long the deal will last.

The call-to-action is the gentle nudge that converts users into customers. If you don’t give your users a clear call to action at best they’ll figure out after a couple of minutes and worst case scenario they won’t even know where to go. Remove as much friction as possible by removing all of the guesswork from your marketing. “Order online now” with a link to your dispensary is a high quality call to action because it is very clear and provides a direct link.

Some other call to actions include:

  • Learn more here
  • Check it out
  • Click here

We hope you’ve enjoyed learning more about using texts to increase sales at your dispensary. Ready to increase your revenue and build better relationships with your customers? Schedule a demo. If you’re interested in learning more or want to sign up for our email list, please or reach out to sales@myblackbird.com and see how we can help you increase sales and foot traffic for your dispensary.

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  • Cannabis should be legal. Blackbird believes that all adults should have safe access to cannabis for medical and responsible recreational use.
  • Be the best. Blackbird strives every day to service our clients and customers as efficiently and humanly as possible. We are a customer service company first and foremost. We want you to be happy – we do this together or we don't do it at all.
  • People are everything. Blackbird's value is derived directly from the happiness of our clients and fulfillment of our staff. We believe there is value in treating our employees with dignity and respect.

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