Why Every Dispensary Should Have Online Ordering

Blackbird June 5, 2020

By 2023, sales from online ordering are predicted to account for over 22% of all sales made worldwide. In 2019, online shoppers spent a record $7.4 billion on Black Friday alone.  

When you think of selling products online, dispensaries don't often come to mind. Why? Because, as you know, laws in the United States prevent the shipping of cannabis.

However, if you have been ignoring the digital world because you assumed it wasn't relevant to your dispensary, you may be crippling your business.

In fact, online sales can be critical to the success of dispensaries.

The Future of Cannabis is Digital

Here's the thing — you don't have to ship cannabis to sell it online.

Instead, you can offer customers the ability to see your menu online, order, and schedule for home delivery or pickup.

If they order for pickup, they visit you during normal business hours, pick up their order, and get on with their day. No lines, no waiting. They are able to get what they need and get on with their day. 

Did you know that more than 25% of cannabis customers won't bother to visit your dispensary if they aren't sure you have what they need in stock?

We live in a digital world, and cannabis online sales are the future of cannabis sales, plain and simple.

Why You Need E-Commerce Capabilities

Not sure if online cannabis sales are right for your retail store? Here are three reasons why you need online ordering for your dispensary to be successful.

1) Online Ordering Provides a Better Customer Experience

From grocery stores to GrubHub, online ordering is making our lives easier and more convenient. You can order just about anything online these days, why shouldn't that apply to dispensaries?

Online ordering allows your customers to review your menu, order exactly what they need, and even receive a text alert when their order is ready. They show up and pick up their order. No waiting in line, just fast service.

This seamless experience is particularly ideal for medical cannabis dispensaries who have customers suffering from chronic pain, mental illnesses, or disabilities.

2) Online Ordering Increases Revenue

Let's face the facts, your dispensary is a business and you need it to be profitable. Online sales can help you do just that by helping you increase your sales.

People are spending more money than ever online. In fact, 51% of Americans prefer to shop online. And most of them are willing to spend more online than they would in person. Clients who use Blackbird’s online menu see an increase in average order size over their in-store purchases.

As mentioned above, a quarter of customers won't even bother visiting if they are worried you might not have what they need. That means you risk losing between 25 and 50% of your customers before they even step foot in your door.

Online ordering helps give your customers what they want — the convenience of online shopping. 

3) Online Ordering Helps You Understand Your Customers

Who are your best customers? When do you sell the most product? What type of strain is most popular? Does that change by season, month, or even time of day?

You can leverage data about your customer's shopping habits to make business decisions rooted in facts, not guesswork. For example, you can better predict your inventory needs or determine how many employees to schedule on a certain day.  

You can also use customer analytics to create targeted text campaigns or build customer loyalty programs.

Ready to Get Started?

Are you ready to start making business decisions based on data instead of guesswork? It is time to leverage the power of digital sales, and we can help.

Contact us to schedule a demo today!

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  • Cannabis should be legal. Blackbird believes that all adults should have safe access to cannabis for medical and responsible recreational use.
  • Be the best. Blackbird strives every day to service our clients and customers as efficiently and humanly as possible. We are a customer service company first and foremost. We want you to be happy – we do this together or we don't do it at all.
  • People are everything. Blackbird's value is derived directly from the happiness of our clients and fulfillment of our staff. We believe there is value in treating our employees with dignity and respect.

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